Jürg’s Journal
Nature gives me clarity, and if I can share it through my photography, it makes me happy.

Photo: Philipp
Black & Black Fragrance
I recently had the pleasure of photographing the beautiful Claudya Moreira for the Zurich Parfum Boutique Süskind with the luxurious fragrance Black Calamus by Carner to enhance the experience.
Creating value: From the source of the Rhine to Basel for Tareno AG.
For the international Asset Manager Tareno I had the chance to travel along the Rhine with my camera and build a new imagery world for this discrete Swiss bank.
The hidden paradise: The hidden beauties of the Engadine mountains
Jürg Kaufmann captures the stunning beauty of the Engadine Mountains in his collection "The Hidden Paradise". This collection showcases the breathtaking landscapes of the high mountains in the region near St. Moritz, including famous peaks such as Piz Bernin, Piz Palù, and Biancograt, as well as lesser-known gems like Piz Bacun and the Badile North Face.
Making-Of: From the source of the Rhine to Basel
For the international Asset Manager Tareno I had the chance to travel along the Rhine with my camera and build a new imagery world for this discrete Swiss bank.
Exploring the Relationship between AI and Creativity: How AI can support human creativity but never replace it
As a photographer, the relationship between AI and creativity is something that I often think about. While AI can generate new and unique outputs, it is limited by the data it has been trained on and the algorithms used to generate those outputs. However, I also believe that AI has the potential to support human creativity in a number of ways. In this article,.
The Ever-Changing Nature of Water
"The Ever-Changing Nature of Water" is a fine art photography series that captures the beauty and power of water in its various forms, from gentle streams to crashing waves. Inviting the viewer to reflect on the significance of this vital element.
Portrait Session with Rebeca Fueyo
Studio portrait session with Rebeca Fueyo and Maurice de Mauriac watch.
#mademyday: Coffee and the Internet in 1991
Do you love the internet and cameras? Well, did you know that these two things are actually connected in a way you might not have expected?
The sunrise from the Diavolezza: a inspiration in an ever more complex world
Can the inspiration and energy of a sunrise can help us tackle the multiple challenges we face and focus on what matters?
Insight into the Crypto and Digital Currency World
The year is ending, and I'm looking back to a few inspiring shootings of this year. I had the chance to portrait Mathias Imbach, for the Sphere Magazine. An inspiring personality with a different view in the financial world.
The mesmerizing pristine beauty of the Engadine Mountains
Breathtaking Swiss mountain landscapes have been a strong attraction since my childhood. The iconic mountains, the icy and breathtaking glaciers, have continued to impress me over the years and are an inspiration for my mountain images.
SlowPhotography in the mountains
First photoshoot with the Sinar Norma in the mountains, six months after starting to clean and fix the old camera.
VENEZIA DEI VENEZIANI
Fine Art photo selection photographed by Juerg Kaufmann, Venice of the Venetians, a contemporary, living city that keeps hiding from the big tourism. Unique photos from an inside view of the most beautiful city in the world.
Herzliche Gratulation
Lieber Martin
Gratuliere Dir herzlich für Deine Wahl in die Bündner Regierung.
Jürg
Pushing the boundaries with Oppo
Last year I received a very interesting assignment from OPPO and produce a set of images with the new OPPO Find X3 and OPPO Reno discovering and fully exploit the functions and capabilities of the phone.
Back to Analogue Photography
Starting the journey of high-end analog photography, many doubts and a big hope to take unique timeless photos
In the Swiss Alps with the new Defender 110
Glacier photography in the Swiss Alps with the new Land Rover Defender 110
ICE SCULPTURES - PERPETUAL INSPIRATION
Ice Sculptures
Series of natural ice sculptures photographs shot by Jürg Kaufmann over the course of several expeditions to the Alps largest glaciers in the last years.
