Jürg’s Journal
Nature gives me clarity, and if I can share it through my photography, it makes me happy.

Photo: Philipp
Annual Report Graubündner Kantonalbank
When the power of the mountains meets the language of branding:
Graubündner Kantonalbank (GKB) featured several of my photographs in their 2024 annual report – an honor that fills me with a touch of pride. Read how nature photography can unfold impact in a corporate context.
Glacial Echoes – Echoes from Within the Glacier
Deep beneath the surface of a glacier, time slows. In hidden caves shaped by ice and silence, ancient air remains sealed — untouched for over 1600 years. These are not just formations of frozen water, but living archives of memory, light, and atmosphere.
Chasing the 100 Foot Beast
On my journey to Nazaré, the home of big waves, years of preparation come to fruition. With three powerful storm systems brewing along the Atlantic coast, the waves are growing larger than ever. As winter storms intensify, winds exceeding 180 km/h sweep across the Irish coast, and even stronger conditions are on the horizon. This might be my chance to photography a 100-foot beast .
Culture of the Possible Interview with Ernesto Bertarelli
Exclusive interview with Swiss billionaire and Alinghi founder Ernesto Bertarelli, discussing the America's Cup, innovation, and the 'Culture of the possible'. Discover insights into resilience, continuous improvement, and what it takes to succeed at the highest level of sailing.
First 365 Days with Glaciers.Today
A year ago, we installed two cameras on the Diavolezza. Our goal was to document the impact on the glaciers caused by climate change and show these images live to a wider audience and we reached over 60 million people in the first year
Read what all happened in the first year
When boats become a platform
During the last visit in Barcelona I had the unique opportunity to discuss with the design coordinator, Adolfo Carrau from Alinghi Red Bull Racing Team, about these design miracles of the 37th America’s Cup.
Dare to Dream, Prove to Achieve: An Afternoon with Victor Kovalenko, the Medal Maker
As Paris 2024 approaches, I had the unique opportunity to spend an afternoon with Victor Kovalenko, the legendary "Medal Maker," in a photo studio. With 11 Olympic medals, including seven gold, and 20 world championship titles under his belt, Victor’s journey from a Soviet sportsman to the head coach of the Australian Olympic Sailing Team is nothing short of inspiring. Our conversation revealed deep insights into his simple yet profound coaching philosophy, the importance of balancing dreams with hard work, and the universal lessons that extend beyond the world of sports.
Ernest Hemingway V 2.0 with the AI for the Wave Magazine
Discover how artificial intelligence complements the timeless human touch in capturing genuine moments, inspired by the legendary Ernest Hemingway.
100 Days until the Start of the Louis Vuitton America's Cup
Today marks 100 days until the regatta for the oldest sporting trophy, the America's Cup, begins. This will be my fourth America's Cup,
The America's Cup is more than just photos; it's a voyage through the history of the oldest sporting trophy on the planet. It embodies sailing, the sea, friendships, design, innovation, disappointment, sorrow, and joy. It is, simple:
An addictive passion.
Kalani the Waterman
Kalani - a true waterman from Brasil, raised amongst the big waves. His unique ability to master the colossal waves of Nazaré, armed with nothing but his courage and his body, redefines the art of surfing.
NEW RELEASE: Breaking Wave in Nazaré
Discover the rhythmic beauty of nature with our latest masterpiece, "Breaking Wave in Nazaré". Waves, in their eternal cycle, build up only to break in a display of sheer power and stunning beauty. This moment, when the wave breaks, unveils the raw strength and mesmerizing colors of the water, capturing the essence of nature's most dramatic performances.
Venice's hidden corners: a look at the quiet side of the floating city in the Goose Magazine
Explore the hidden corners of Venice in this unique article featuring stunning photographs captured during the corona pandemic by the Swiss Photographer Jürg Kaufmann.
Behind the Scenes with ARD: The Impact of Climate on Glaciers
ARD's latest documentary, features the groundbreaking Glaciers.Today project. Witness firsthand how we're capturing the dramatic impact of climate change on the Alps' glaciers, including the revealing discovery on the Tschierva Glacier in the Engadin.
A Journey with Glaciers: Tracking Change through the Lense
Join me, Jürg Kaufmann, on a compelling journey through time and ice as we unveil the effects of climate change on glaciers. With our decade-long project, we aim to inspire a global conversation, prompting us all to #ConsiderYourImpact and foster a deeper understanding of our fragile planet.
Mike Baer: A Journey Beyond Boundaries
Mike Baer, a man who has built an extraordinary career by daring to step out of his comfort zone. From founding his own bank to running marathons across all continents, Mike's journey is a testament to the power of perseverance, vision, and the courage to be different. Dive into his inspiring story in our latest article.
Capturing Insights and Innovations - a Shooting with Reto Ringger
Capturing Insights and Innovations - a Shooting with Reto Ringger for Sphere Magazine
Today I would like to give you a little insight into my portrait shooting for Sphere Magazine. The protagonist: none other than Reto Ringger, the Swiss lateral thinker in banking who has redefined the world of sustainable investment with his innovative and forward-looking approach.
The founder of SAM Group and Globalance Bank, Reto Ringger has revolutionized sustainable investing
Pure Personality Crafting a Corporate Narrative Beyond the Expertise
Over the past year, we have had the privilege of working closely with a diverse and dynamic pool of professionals in finance, technology and business processes. With nearly 20 highly skilled consultants in front of our camera, our goal is to showcase the depth of expertise, the spark of innovation, and the personality behind the professionals, just as Ayaval does for its clients
Podcast with KAP
First episode of the podcast series with KAP Brigit Eller Krumm. We talked about how I became a photographer and some of the highlights of my career as photographer.
