Clarity does not come from more information, but from a shift in perspective.

6:23 AM. The moment of truth at 3,000 meters.
Piz Palü and Biancograt. Over 4 meters large. Perfection without compromise. A night in the cold. Waiting for that one, magical light.

When the power of the mountains meets the language of branding:
Graubündner Kantonalbank (GKB) featured several of my photographs in their 2024 annual report – an honor that fills me with a touch of pride. Read how nature photography can unfold impact in a corporate context.

A year ago, we installed two cameras on the Diavolezza. Our goal was to document the impact on the glaciers caused by climate change and show these images live to a wider audience and we reached over 60 million people in the first year
Read what all happened in the first year

Jürg Kaufmann captures the stunning beauty of the Engadine Mountains in his collection "The Hidden Paradise". This collection showcases the breathtaking landscapes of the high mountains in the region near St. Moritz, including famous peaks such as Piz Bernin, Piz Palù, and Biancograt, as well as lesser-known gems like Piz Bacun and the Badile North Face.

Can the inspiration and energy of a sunrise can help us tackle the multiple challenges we face and focus on what matters?

First photoshoot with the Sinar Norma in the mountains, six months after starting to clean and fix the old camera.

Why I’m photographing glaciers since over a decade.

Glacier photography in the Swiss Alps with the new Land Rover Defender 110

Ice Sculptures

Series of natural ice sculptures photographs shot by Jürg Kaufmann over the course of several expeditions to the Alps largest glaciers in the last years.