As a photographer, the relationship between AI and creativity is something that I often think about. While AI can generate new and unique outputs, it is limited by the data it has been trained on and the algorithms used to generate those outputs. However, I also believe that AI has the potential to support human creativity in a number of ways. In this article,.

"The Ever-Changing Nature of Water" is a fine art photography series that captures the beauty and power of water in its various forms, from gentle streams to crashing waves. Inviting the viewer to reflect on the significance of this vital element.

Studio portrait session with Rebeca Fueyo and Maurice de Mauriac watch.

Do you love the internet and cameras? Well, did you know that these two things are actually connected in a way you might not have expected?

Can the inspiration and energy of a sunrise can help us tackle the multiple challenges we face and focus on what matters?

The year is ending, and I'm looking back to a few inspiring shootings of this year. I had the chance to portrait Mathias Imbach, for the Sphere Magazine. An inspiring personality with a different view in the financial world.

Breathtaking Swiss mountain landscapes have been a strong attraction since my childhood. The iconic mountains, the icy and breathtaking glaciers, have continued to impress me over the years and are an inspiration for my mountain images.

First photoshoot with the Sinar Norma in the mountains, six months after starting to clean and fix the old camera.

Fine Art photo selection photographed by Juerg Kaufmann, Venice of the Venetians, a contemporary, living city that keeps hiding from the big tourism. Unique photos from an inside view of the most beautiful city in the world.

Lieber Martin

Gratuliere Dir herzlich für Deine Wahl in die Bündner Regierung.

Jürg

Portrait Session mit Miriam Staub CEO Black Rock Schweiz.

Last year I received a very interesting assignment from OPPO and produce a set of images with the new OPPO Find X3 and OPPO Reno discovering and fully exploit the functions and capabilities of the phone.

Starting the journey of high-end analog photography, many doubts and a big hope to take unique timeless photos

Why I’m photographing glaciers since over a decade.

Glacier photography in the Swiss Alps with the new Land Rover Defender 110

Ice Sculptures

Series of natural ice sculptures photographs shot by Jürg Kaufmann over the course of several expeditions to the Alps largest glaciers in the last years.

Since 2013 nautic legends project is collecting a growing number of interesting personalities from the nautical world: world-class sailors, surfers, champions, designers as well as entrepreneurs, and opinion leaders.

Lunor nachhaltige Entfeuchtungstechnik Entwickelt und Produziert in der Schweiz
Die Lunor G. Kull AG ist ein unabhängiges Familienunternehmen mit langer Tradition.

J Class sailing yacht Shamrock V sailing in the bay of Saint Tropez. After an intense day out on the racecourse during the 2012 Voles de Saint Tropez, we were heading towards the harbor. The sea flattened and the wind dropped, we passed by to leeward of Shamrock V on of the few J Class yachts.

How long will it take until we can go back to the Mediterranean and enjoy our passion for these yachts? In the meantime, let’s dream a bit. We were in Saint Tropez in September 2019. The world was “normal,” nobody expected anything to happen after a beautiful day out on the sea on the way back in the Gulf of Saint Tropez.